An insurance company elevator pitch is a succinct abstract used to shortly describe your insurance company, services and products. It ought to embrace your distinctive company worth proposition, and have to be delivered inside the time span of an elevator experience, in about 30 to 60 seconds. This may be a lot more durable than many brokers would possibly initially suppose, and needs to be scripted, vetted, rehearsed, and timed. The elevator pitch is a really essential and basic part of your insurance company advertising and marketing and insurance company prospecting efforts.
An excellent train for brokers or company executives is to ask quite a lot of individuals in your company to let you know their model of the company elevator pitch. Don’t be stunned if the pitch varies dramatically from individual to individual. Does the pitch adequately describe your worth proposition? Does it spotlight the merchandise, companies and options which greatest showcase your company experience? Did the litany of pitches even sound remotely alike?
Some years in the past, I met with the manager staff and senior managers of a small firm, which at the moment employed lower than 100 individuals. I requested every of the dozen individuals I met to supply me with an elevator pitch about their group. Some individuals have been taken fully abruptly. Others sat and thought, and struggled to articulate an elevator pitch, and even describe their worth proposition. The pitches I heard diverse drastically.
Elevator pitches are an essential digital asset for each company. They need to be vetted, scripted, practiced, and preached. I name it an asset, as it’s a basic part within the advertising and marketing of any company. And each member of an insurance company, from agent to receptionist, to customer support consultant to government staff ought to have the ability to promptly and professionally ship their insurance company elevator pitch.
Your gross sales and advertising and marketing efforts are constructed upon a effectively articulated and simply repeatable worth proposition, which needs to be a microcosm of your elevator pitch. If you cannot talk your worth proposition in lower than 30 seconds, or stumble when attempting to precise it, it's time to jot down it down, rehearse it and talk your worth proposition with everybody in your company. As soon as that’s carried out, flip it right into a 30 to 60 second elevator pitch. Apply makes good, strive repeating each of those month-to-month administration conferences and gross sales conferences, and it's essential to notice that your elevator pitch might fluctuate primarily based in your goal niches (P & C versus Group Advantages for instance).
Listed here are a number of greatest practices with regards to your insurance elevator pitch:
- Be succinct – 30 seconds is a lot better than 60 seconds (chances are you’ll not have 60 seconds!)
- Create empathy – For instance, "We work completely with New York contractors" or "we work with trucking corporations with 5 to 50 energy models" or we focus on teams between 50 and 150 taking part workers "
- Verticalize – a vertical pitch is less complicated to distinguish, permitting you to higher articulate your distinctive pitch. "We insure eating places addressing their distinctive dangers."
- Be totally different – "get monetary savings" and "nice service 'is one thing everybody says.
- Switch enthusiasm! It’s important to consider it for them to consider it.
- Shut with a name to motion – what's the following step on your prospect
Let's evaluation a pattern pitch, which might run 30 to 40 seconds relying upon cadence:
We've been serving to trucking corporations with their insurance and danger associated wants for over 50 years. Everybody at our company is a trucking fleet knowledgeable, in areas together with hazmat, specialty cargo, certificates success, HOS, group well being, and proprietor operator companies. Due to our entry to intensive markets and deep trade experience, we offer inventive coverages at the absolute best charges, and assist shield our purchasers' backside line. We all know trucking insurance is one among your most essential bills, and our inventive protection method will assist meet your distinctive necessities. Can we arrange a 15 minute assembly to debate your particular wants?
Your elevator pitch could also be designed to incorporate trade jargon to persuade prospects of your deep experience, it might spotlight your most essential services and products, your high differentiators, or your service centric method. No matter what your ultimate elevator pitch consists of, follow makes good, it ought to roll off your tongue effortlessly. Keep in mind, 30 to 60 seconds is all you get earlier than your most essential prospect walks out of the elevator, and your alternative could also be gone without end.