OK, as an insurance agent you recognize the significance of promoting to different companies. A enterprise proprietor could be a useful referral supply of insurance results in any agent; so it's a supply you positively ought to pursue. However the true trick is getting your message to stay within the thoughts of that different enterprise prospect.
In case you are like many brokers, you little doubt attend varied social capabilities designed to introduce you to potential prospects in different companies. Most cities or areas have organizations just like the Chamber or Commerce that exist to advertise enterprise. These organizations are useful to hitch for a number of causes. For one, membership in them provides you elevated legitimacy within the eyes of your present shoppers. As well as, every one of these organizations frequently maintain occasions designed to get enterprise folks launched to one another in a semi-formal setting.
Occasions like "Enterprise After Hours" or "Networking at Midday" can put you in touch with different enterprise folks, nevertheless it's very important so that you can follow-up with the Most Beneficial Prospects (MVPs) you meet at these occasions. Listed below are some fast ideas:
1. Enter the MVP's enterprise card into your database.
This appears fundamental but many insurance agents are purely toss the enterprise card in a file someplace. You want it accessible by way of your database so you possibly can look them up immediately each time you’ll want to. Additionally, ensure you enter not less than a ten to twenty phrase "be aware" about that particular person. These little "memory-joggers" are extraordinarily useful.
2. Write a follow-up letter inside two days.
This follow-up isn’t an e mail, it’s a follow-up letter. Old style, publish workplace mail. Write it in your firm letterhead. You probably have a proper "thank-you card" you employ that's nice, too; simply make sure that it has your organization emblem and phone data on it. The letter doesn’t should be lengthy, simply well mannered. And, ensure you enter one related reality about that particular person within the letter (pull it from the be aware you entered within the database, if want be).
three. Enclose a promotional merchandise to strengthen your company within the thoughts of this insurance lead.
The letter makes you "stick out" within the MVP's thoughts. Not one in ten folks they met on the occasion will ship a follow-up by way of the mail. The promotional merchandise will enable you "persist with" this business insurance lead . A fridge magnet is a stable selection as a result of it hangs round for months and even years.
Bear in mind, becoming a member of and attending networking capabilities are nice, however you will need to Stick Out and Stick Along with your prospects to get them to both refer you or do enterprise with you.